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BIDC FOCUS GROUP REPORT Plus Size Apparel

BIDC FOCUS GROUP REPORT Plus Size Apparel

In 2011 Barbados was ranked at number 12 among the top 20 fattest nations of the world. In Barbados, 74% of women and 55% of men were overweight. About 36% of women were considered obese.
With waistlines continuing to expand, the plus-size market is certainly one of the fastest-growing sectors of the women's ready-to-wear industry, experts say. Yet, its potential seems to be continuously eluding manufacturers and stymieing retailers. This is a market waiting impatiently to be listened to and to be catered to.